The following docuseries episodes were written and produced for Hook, a popular YouTube channel that profiles founders and digs into the backstory of how they built some of the world's biggest companies. 

Through extensive research, each episode dives into the founder's upbringing, experiences, influences, motivations, challenges, lessons learned, and how they ultimately led to their product/service succeeding against the odds. Without the jargon or buzzwords, episodes also cover the state of the industry when the product/service started and grew, how it solved a problem and differed from competitors, and how it impacted its audience, community, and beyond.

In 2020, I took over the channel as the lead producer and only writer. Within 18 months, I grew subscribership from 2,000 to over 700,000, increased views to over 100 million, and broke the studio's record of the most watched video (13 million). I also managed the growth of the team to include several writers, researchers, and video editors.

I also managed to secure exclusive interviews that led to breaking untold stories. This includes how Frito-Lay executive, Arch West, secretly founded Doritos in an off-site facility despite the idea being rejected. And how Leaf Brands CEO, Ellia Kassoff, set out on an arduous quest to bring back Hydrox—from recreating the original recipe to battling the corporate giant and owner of Oreo, Mondelez.

My work has led to Hook gaining a loyal following globally and garnering sponsorships from companies like Shopify, Morning Brew, and The Hustle.

  • Marvel (816,000+ views to date)

  • PayPal (494,000+ views to date)