The following docuseries episodes were written and produced for Hook, a popular YouTube channel that digs into the untold stories of how some of the world’s biggest companies were built.

Through extensive research and data (e.g., newspaper archives, books, SEC filings), Hook dives into the founder's upbringing, experiences, influences, motivations, challenges, lessons learned, and how they ultimately led to their business succeeding against the odds. Without jargon or buzzwords like many publications, episodes also cover the state of the industry and how the business solved a problem, remained competitive, and made a global impact.

In 2020, I took over the channel as the lead producer and only writer. Within 18 months, I grew subscribership from 2,000 to over 700,000, increased views to over 100 million, set a studio record with a video that reached 13 million views, and secured sponsorships from leading brands such as Shopify, The Hustle, and Morning Brew. I also grew the team to include several writers, researchers, and video editors.

In addition, I managed to secure interviews that led to exclusive stories, including how Frito-Lay executive Arch West secretly founded Doritos in an off-site facility despite the idea being rejected and how Leaf Brands CEO Ellia Kassoff set out on an arduous quest to bring back Hydrox —from recreating the original recipe to battling the corporate giant and owner of Oreo, Mondelez.

  • Marvel (816,000+ views to date)

  • PayPal (494,000+ views to date)