I started my career working in PR, marketing, and communications for startups in Silicon Valley and Canada.

What was common among the major ones is that they were all building in highly technical and regulated sectors—privacy and security, information management, and private equity investment—and were pioneering first-of-their-kind products. I worked hand in hand with the founders, executives, and developers to translate the complexity of what they were building, why it mattered, and how it relates to larger societal shifts.

Over time, I became more passionate about storytelling and decided to go back to school to study journalism. I ended up working across TV, print, and digital and at a YouTube studio, which collectively taught me how to combine traditional and new media standards and best practices. To date, I've written and produced hundreds of news articles, features, and documentaries spanning tech, business, and finance, many of which have sparked national conversations, trended, and gone viral online.

What has been key to developing original and breaking stories is my previous experience working in different sectors, maintaining relationships with entrepreneurs, investors, and experts, and staying active in various communities. Each has helped me gain an insider perspective and keep a pulse on and anticipate developments, trends, and predictions ahead of the news cycle. Some of my achievements include:

-Reviving a news publication by breaking stories on underreported social, political, and business issues that became the top‑trending news across Canada and prompted government action and follow‑up coverage from major national broadcasters (e.g., Global News).

-Producing and writing for a business documentary series where I grew subscribership from 2K to over 700K, increased views to more than 100 million, and set studio records twice with two videos that each reached over 13 million views. It's now listed as one of the top 100 channels in its category globally.

-Leading the content strategy for a tech publication during management's leave, resulting in boosting readership by 235% and launching the most-engaged series.

Outside of freelance work, I'm building Early Stage Journal (ESJ), a publication that provides original reporting on early stage founders and the investors and communities behind them.

Through longform articles and podcast episodes, ESJ goes beyond results, valuations, and funding rounds to tell the deeper story behind each startup—the gritty, raw, and intimate moments often untold but crucial to how founders build and grow their businesses. It also breaks down what makes each venture’s product innovative and disruptive, minus the fluff and jargon.