Throughout the past decade, I’ve taken on roles spanning communications, PR, marketing, and journalism with various mission-driven companies and organizations. I’ve worked directly with CEOs, founders, and executives to strengthen communications and content strategies, editorial direction and cross-channel content slates, and media relations and public outreach. What sets my work apart is drawing on experience from tech startups, newsrooms, branding agencies, and one of Canada’s leading policy think tanks and research networks to turn complex information into clear, compelling stories that resonate with stakeholders, members, and broader audiences.

-Helping Canada's largest research network and policy think tank launch several large-scale projects, including the Smart Prosperity Leaders Initiative that united 25 leading CEOs, heads of civil society, and labour organizations.

-Relaunching the world’s first social network built on privacy by design principles, which became one of the most downloaded apps on the Apple App Store and Google Play and garnered support from World Wide Web inventor Sir Tim Berners-Lee and Apple co-founder Steve Wozniak.

-Building a business documentary channel where I grew subscribership from 2K to over 700K, increased views to more than 100 million, and set studio records twice with two videos that each reached over 13 million views. It was later recognized as one of the top 100 channels in its category globally.

Outside of consulting, I'm building Early Stage Journal (ESJ),  a publication and podcast that provides original and in-depth reporting on select early stage tech and business startups and the investors and communities behind them. Through long-form articles and podcast episodes, ESJ goes beyond results, valuations, and funding rounds to tell the deeper story behind the ventures it covers—the gritty, raw, and intimate moments often left untold, yet crucial to understanding how the founders built and grew their businesses. It also breaks down what makes each company’s product or service innovative and disruptive, minus the fluff and jargon.

ESJ has been widely praised for its coverage, gained viral traction across social media, and was listed as one of the top rising business podcasts on Substack globally.