Throughout the past decade, I’ve taken on roles spanning marketing, communications, PR, and journalism with various mission-driven startups and high-growth companies. I’ve worked directly with CEOs, founders, executives, and cross-functional teams to shape and strengthen initiatives across brand, cross-channel content, and partnerships. I’ve also helped improve workflows, processes, and systems to help companies operate more smoothly and efficiently as they’ve scaled and taken on new demands. Notably, I’ve contributed to a handful of companies successfully navigating launch, growth, and commercialization.

-Helping Canada's largest research network and policy think tank launch several large-scale projects, including the Smart Prosperity Leaders Initiative that united 25 leading CEOs, heads of civil society, and labour organizations.

-Relaunching the world’s first social network built on privacy by design principles, which became one of the most downloaded apps on the Apple App Store and Google Play and garnered support from World Wide Web inventor Sir Tim Berners-Lee and Apple co-founder Steve Wozniak.

-Building a business documentary channel where I grew subscribership from 2K to over 700K, increased views to more than 100 million, and set studio records twice with two videos that each reached over 13 million views.

Outside of work, I'm building Early Stage Journal (ESJ), a publication and podcast that provides original reporting on early stage startups and the investors and communities behind them. ESJ goes beyond results, valuations, and funding rounds to tell the deeper story behind each venture—the gritty, raw, and intimate moments often untold but crucial to how founders began and grew their businesses. It also breaks down what makes each company’s product or service innovative and disruptive, minus the fluff and jargon. To date, ESJ has been widely recognized for spotlighting Canadian innovators to watch, gained viral traction across social media, and exceeded 10,000 downloads.