I started my career working in PR, marketing, and communications for startups in Silicon Valley and Canada.

What was common among the major ones is that they were all building in highly technical and regulated sectors—privacy and security, information management, and private equity investment—and were pioneering first-of-their-kind products. A lot of my work focused on distilling the complexity of what they were building, why it mattered, and how it relates to larger societal shifts.

After becoming a journalist and working across TV, print, and digital, and at a content studio, I learned how to combine traditional and new media standards and best practices that collectively led to:

-Reviving a news publication by breaking stories on underreported social, political, and business issues that became the top‑trending news across Canada and prompted government action and follow‑up coverage from major national broadcasters (e.g., Global News).

-Producing and writing for a business documentary series where I grew subscribership from 2,000 to over 700,000 subscribers, increased views to more than 100 million, and set studio records twice with two viral videos that each reached over 13 million views. It's now listed as one of the top 100 channels in its category globally.

-Leading the content strategy for a tech publication during management's leave, resulting in boosting readership by 235% and launching the most-engaged series. Since then, I’ve been consulting for a variety of clients to support their editorial efforts, helping them achieve their goals while raising awareness of critical issues. Some of my most recent work has gained traction online and sparked conversations across social.

Outside of client work, I'm building Early Stage Journal (ESJ), a publication that provides original reporting on early stage tech and business founders and the investors and communities behind them.

Through longform articles and podcast episodes, ESJ goes beyond results, valuations, and funding rounds to tell the deeper story behind each startup—the gritty, raw, and intimate moments often untold but crucial to how founders build and grow their businesses. It also breaks down what makes each venture’s product innovative and disruptive, minus the fluff and jargon.