Throughout my career, I've worked in various communications, PR, and marketing roles for companies in Silicon Valley and Canada. My work often involved working hand in hand with founders, executives, and teams across departments to help ventures scale while launching new products, features, and initiatives.

From these experiences, I realized how critical storytelling was to success and found it to be the most rewarding aspect of my work. So, I focused on honing different formats and techniques and applying what I learned to help companies achieve their goals. With over 10 years of experience, I have a track record of helping organizations drive market influence, product adoption, and audience growth and engagement. Among my achievements include:

-Taking over a business documentary channel and growing subscribership from 2,000 to over 700,000 subscribers, increasing views to more than 100 million, and setting studio records twice with two videos that each reached over 13 million views. It's now listed as one of the top 100 entrepreneur channels globally.

-Leading the content strategy for a tech publication during management's leave, resulting in boosting readership by 235% and launching the most-engaged series—helping featured companies expand their clientele and grow their business.

-Reviving a news publication by breaking stories on underreported social, political, and business issues that became the top trending news across Canada, prompted the government to take action, and led to media outlets pursuing follow-ups (e.g., Global News).

-Relaunching a privacy-focused social network that became one of the most downloaded apps on the Apple App Store and Google Play and garnered backing from World Wide Web inventor Sir Tim Berners-Lee and Apple co-founder Steve Wozniak.

Outside of leading editorial for my clients, I'm building Early Stage Journal (ESJ) to provide original and in-depth coverage on early stage founders and the investors and communities behind them. Through longform articles and podcast episodes, ESJ goes beyond the results, valuations, and funding rounds to tell the deeper story behind each startup: the gritty, raw, and intimate moments that often go untold but are crucial to how founders started and grew their businesses. It also delivers a rundown of what makes each venture’s product innovative and disruptive—minus the fluff and jargon.

Explore a featured selection of my work below.