I started my career working in communications at Canada’s largest research network and policy think tank focused on the environment and economy during its biggest growth phase in history.

There, I worked closely with the executives, researchers, and partners to synthesize and release its policy briefs, issue summaries, and research reports and roll out several major projects that attracted national attention. This includes helping to launch the Leaders Initiative, which united 25 leading CEOs, heads of civil society, and labour organizations to accelerate Canada’s transition to a stronger and cleaner economy.

At the same time, I was also doing PR consulting for a Silicon Valley startup that created the world’s first privacy-focused social network. 

I worked directly with the founding team to rebrand the company, drive user acquisition and retention, and raise awareness on the issues it was solving. It was recognized by Fast Company as one of the most innovative social media companies, became one of the most downloaded apps on the Apple App Store and Google Play, and garnered support from World Wide Web inventor, Sir Tim Berners-Lee, and later Apple co-founder, Steve Wozniak.

Collectively, these experiences showed me the importance of storytelling to break down complex issues for the wider public and spark conversations around the ideas, opportunities, and solutions that drive change. Wanting to hone that skill, I pursued postgrad in journalism, then worked across TV, print, digital, and even a YouTube studio as an investigative reporter, producer, and scriptwriter.

I’ve since leaned into my communications, PR, and journalism experience to help a variety of organizations and tech companies with their content efforts. I’ve also recently launched Early Stage Journal, a publication and podcast focused on spotlighting early stage founders and the investors and communities behind them in Canada.

To date, some of my achievements include:

-Reviving a local news publication by investigating and breaking stories on underreported civic and policy issues that became the top-trending news across Canada and prompted government action and follow-up coverage from major national broadcasters.

-Producing and writing for a documentary series where I grew subscribership from 2K to over 700K, increased views to more than 100 million, and set studio records twice with two videos that each reached over 13 million views. It's now listed as one of the top 100 channels in its category globally.

-Leading editorial and all coverage for a tech news publication during management's leave, resulting in boosting readership by 235% and launching the most-engaged series.